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Business development
End-to-end BD: prospecting, outreach, qualification and close. I build the pipeline, run the conversations, and turn cold contacts into signed partners and customers.
I'm Yash Kapur — a growth and business development operator for crypto companies. I build pipeline, close partnerships, and turn early-stage products into measurable traction. Currently BD Lead at Trezu, the self-custodial multichain treasury platform, alongside independent GTM work for founders.
End-to-end BD: prospecting, outreach, qualification and close. I build the pipeline, run the conversations, and turn cold contacts into signed partners and customers.
Strategic and ecosystem partnerships — integrations, co-marketing, and revenue-share deals. I know how crypto ecosystems work and how to land deals inside them.
Positioning, ICP definition, messaging and channel strategy for early-stage products. I help founders figure out who to sell to and how to reach them.
Social, content, community, performance, KOL and email — the full growth stack. Generalist execution that scales from zero to a working acquisition engine.
I'm a crypto-native growth and BD operator with a computer science background — which means I can talk to both the people who build the product and the people who buy it.
Over the last few years I've worked across the full lifecycle of crypto products: from zero-to-one community building to taking products through token launches and signing enterprise partnerships. Today I lead business development at Trezu, a self-custodial multichain treasury management platform, where I own growth and partnerships — building the pipeline and bringing in clients.
I also work independently with founders and early-stage teams on BD, growth and GTM — the same playbook, applied to whatever stage a product is at.
I operate as an independent consultant and registered sole proprietor, working with clients across crypto and Web3.
Lead business development for a self-custodial multichain treasury platform (35+ chains). Own growth and partnerships — building pipeline, driving ecosystem deals and integrations, and bringing in clients.
Advise and execute for founders and early-stage crypto teams on go-to-market, pipeline and growth.
Owned growth across socials, partnerships, performance, KOL and support through a successful TGE — including 100× volume growth and a 1,400% organic follower increase.
Ran social, content, community and email campaigns across platforms; built and segmented lists for targeted, conversion-focused campaigns.
Bachelor of Technology in Computer Science & Engineering.
Open to BD, growth and GTM work with crypto-native teams. Tell me what you're building.